The debate among Republicans is whether to go after downscale or upscale voters. Those who argue for going downscale usually have a 2012 candidate in mind: Sarah Palin. She has an undoubted appeal to such voters and revved up part of the Republican base -- cultural conservatives, and rural and small-town voters -- throughout the campaign. Despite the scorn the media heaped on her, she has excellent political instincts and seems capable of developing the knowledge base that would make her a credible presidential candidate in the future.
But my examination of the exit poll results and county-by-county election returns has led me to conclude tentatively that going upscale is the right move. As David Frum has pointed out, we're going to have more well-educated and millennial-generation voters in the future and fewer less-educated and Baby Boomers (among whom McCain ran even).