Monday, January 5, 2009

Secret For Saving Newspapers? It's Classified

Matthew Yglesias on newspapers' biggest mistake:
[T]he clearest thing management could have done better was to recognize earlier what business they were in. In particular, letting the online classified market slip away was a preventable error. Everyone might be posting their free classified on had someone really smart come up with that idea. The pageviews involved would have been a huge additional asset to the website and it would have been one newspaper undercutting the competition rather than all newspapers being undercut by a guy named Craig.

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