[T]he clearest thing management could have done better was to recognize earlier what business they were in. In particular, letting the online classified market slip away was a preventable error. Everyone might be posting their free classified on NYTList.com had someone really smart come up with that idea. The pageviews involved would have been a huge additional asset to the nytimes.com website and it would have been one newspaper undercutting the competition rather than all newspapers being undercut by a guy named Craig.
Monday, January 5, 2009
Secret For Saving Newspapers? It's Classified
Matthew Yglesias on newspapers' biggest mistake: