Saturday, February 14, 2009

Happy To Pay

The "Economist" editorializes about the Kindle, whose users are willing to pay for editorial content:
[T]he Kindle and other e-readers could be a boon to newspapers. With rare exceptions, newspapers have accustomed their readers to expect digital editions to be free. As circulation revenue has declined, this made them dependent on advertising, just as the recession hit. On the Kindle, by contrast, the news has no ads. Instead, readers seem happy to pay for it—just as they pay for services in any other industry that offers something worthwhile.

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