The Long Tail of Boyhood Swagger
1 hour ago
Ecclesiastical and political pragmatism, with a beat
Spotted this morning on an advertising hoarding in the Paris metro: the most extravagant mix of phoneticised French and franglais I have yet come across. It was an ad for Keljob (quel job), a recruitment agency, promising “le speed recrutement” and “des ateliers coaching” (atelier meaning workshop in French).
Around a quarter of the world's population speaks just three languages: Mandarin, English and Spanish. But out of the 6,700 of the world's identified languages, nearly 2,500 are deemed at risk according to UNESCO, the UN's cultural body.