Fox Vs. God

How can the Scientologists get a two-minute ad on the Today Show (to which I have no objection) while the Fixed Point Foundation couldn't get a 30-second spot on the Super Bowl explaining the meaning of John 3:16? About the latter, the New York Times reported on Friday:

Fox Sports refused the ad because, according to a statement, “Fox Broadcasting Company does not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices.”